5 Reasons Why Blogging is Crucial For Business Success

It’s been predicted that internet users around the world will spend 12 million hours online this year, which translates to more than 1.3 billion years of human time.

Impressive right?

Baring this statistic in mind, there’s never been a more crucial time for businesses to get blogging. Including this tool in your marketing strategy doesn’t just drive website traffic and promote your products and services, but it also helps you build trust with potential customers.

We know… we're biased but with HubSpot’s blogging software, managing content is made incredibly easy. HubSpot's full suite of integrated blogging tools, means that your company can freely publish relevant, engaging, conversion-optimised content with tools that speed up creation, keep formatting consistent and make it easy to optimise for search.

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Below we've picked out 5 main benefits that your business could enjoy when including blogging in your strategy.

Here’s what we’ll cover:

  1. Drive traffic

  2. Converts traffic into leads

  3. Brand awareness

  4. Repurpose for social media

  5. Boost SEO



As encouraging people to view your website is the first hurdle, we’ll start here…

1. Drive traffic


Did you know that businesses who blog more than 10 times a month get 5 times more inbound traffic than those who don’t blog at all?

That’s right, blogging really is the key to increasing your website traffic.

Every single time you write a new blog post it’s one more indexed page on your website, meaning another opportunity for your website to show up in search engines and drive traffic to your website in organic searches.

This is another cue to search engines, like Google, that your website is active and they should be checking in frequently to see what new content to surface.



2. Convert traffic into leads


Releasing new blogs will help to pull more traffic through to your website and will present you with the opportunity to convert that website traffic into leads.

Adding a lead-generating call-to-action (CTA) to each blog post can help you to turn website traffic into leads. You should create CTAs that leads to things like free eBooks, whitepapers, templates, guides, or any content asset that is worth someone exchanging their information for.

Allowing your readers to subscribe to blog posts increases touch points. Not only will they get notified when a fresh blog post is released, you will have the opportunity to promote your business and send offers through emails. The more you connect with a lead, the better the chance of converting them into customers.


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3. Brand awareness


If you want to build brand awareness, trust and establish clout within your industry, creating valuable and expert information in the form of blog posts is a great way of achieving this.

If you share your expert knowledge consistently you’ll become one of the go-to-businesses for potential clients, and an established authority in your field. This may well be the deciding factor for a potential customer when choosing between your company and a competitor.



4. Repurpose blog content for social media


Creating new blogs for your business is effective in helping you to get discovered via social media.

Each time you write a blog you’re creating valuable content that people can share on social networks, like Twitter, LinkedIn, Facebook, and Instagram. It’s even better if you update a blog regularly, you’ve got a bank of material you can share on social media all day long.

This helps you to keep your social presence going and expose your business to a new audience.


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5. Boost SEO


Blogging is one of the most effective ways in making your business visible above competition in search engine results and to boost your search engine optimisation (SEO).

Search engines prioritise fresh and valuable content rather than websites that haven’t been updated in years. Consistent blogging helps to keep your website fresh and branch into topics that your customers find valuable and will be interested in.

Keywords play a huge role in SEO. Businesses can insert relevant keywords into blogs which customers will search to find the types of services or product that your business offers. Using those all-important keywords will increase your visibility on search engine results pages (SERPS).


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