We’ve all been there… the frustrating feeling of accessing a website that’s not even slightly optimised for mobile. Tiny buttons and links, endless scrolling, and unclear form fields can create annoying hassles that often result in abandonment.
Struggling to navigate a website that isn’t mobile-friendly creates friction, and the more friction a website creates, the less likely a customer becomes to convert. People are busy and impatient in today’s world; they won’t wait for a slow pages to load or spend hours trying to figure out your website, so it needs to be easy to navigate and suitable for all devices.
Although almost 24% of the top 1 million most popular websites in the world are not mobile-friendly, mobile optimisation is here to stay. With over 50% of total internet surfing done on mobile devices, you need to offer a great mobile website experience. Without this, you could miss out on capturing the majority of internet users, traffic and important leads for your business.
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Mobile optimised websites can open doors to many lead generation opportunities, here’s how:
High conversions are a key indicator for lead generation success, so we’ll start with this...
1. Higher conversions
67% of users are more likely to purchase a product or service from a mobile-friendly website. This shows that if your site is not optimised for consumption experience, a huge percentage of people will just leave. Research highlights that companies with mobile-optimised websites triple their chances of increasing mobile conversion rate.
According to data, 78% of visitors want to be able to find what they’re looking for on a website in just a few clicks. Therefore, the more suitable your site is for mobile, the more likely it is that your visitors will convert rather than bouncing off your site.
2. Improved SEO
SEO and lead generation work in unison. The higher you appear in search results, the more potential customers you’ll be able to showcase your products or services to. This is a crucial way of increasing your client base, increasing sales and revenue, and influencing business growth.
It’s critical to optimise your webpages for ranking keywords. Having a desktop and separate mobile version of your site means two URLs with two sites to optimise. On the other hand, having one responsive website means only optimising your content once as the pages will automatically update across devices. HubSpot’s responsive design option consolidates all of your efforts into one.
Websites optimised for mobile rank higher in mobile searches. As over 50% of total internet activity is done on mobile devices, this can make an immense difference in how your website is found.
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3. Better user experience
If your website is too complicated or confusing to use, you’ve already lost. 61% of visitors leave a site if it isn’t mobile-friendly. Without optimising your website for mobile, you can’t cater for the majority of internet users, and could be potentially missing out on traffic and leads for your business as a result.
There’s nothing more frustrating to a new visitor than exploring a website that’s not optimised for mobile: with CTA buttons too big or small, or images taking too long to load. These issues often leave your brand looking unprofessional and consequently untrustworthy with visitors leaving your website in droves.
When your website is optimised for mobile and allows for better usability, you create an unbeatable, easy and positive experience for the user which is key to keeping them stay loyal to your product and brand. Creating an experience that fulfils your users’ needs can also increase audience engagement, conversions, revenue and become an essential part of your lead generation strategy.
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4. CMS Hub
The HubSpot CMS' responsive page design feature allows design to be customised when it appears on a mobile device. Within the page editing software, a switch can be simply toggled to mobile on the desktop page being constructed, and it will automatically reformat the page to show how it will be displayed on a mobile device.
In order to make the page look visually pleasing for mobile users, specific modules can be hidden or custom padding or spacing can be added that will only appear when your page is viewed on a mobile device.
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