Does your website run smoothly? Does it offer a clear user experience and is it of value to visitors? Does it reflect current trends? Does it align with your buyer personas and can you analyse, evaluate, and react appropriately to your website analytics to maintain an efficient and optimised site?
Your answer was probably a straightforward "yes" when you first invested in your website.
But as sales, marketing and SEO evolve, websites are subject to continual change. Due to the current fast-paced world, your website needs to be able to adapt, be dynamic and quickly deliver on new requirements.
Meet HubSpot’s Growth-Driven Design (GDD) system. This isn’t just an effective approach to web design, it’s an entire philosophy. GDD uses cutting-edge data insights and other methodology to build a website that’s not only kick-ass to look at, but also evolves with your users’ online habits and your business strategy over time.
to learn how to create detailed buyer personas for your business
It’s no surprise that many businesses are choosing to invest in the GDD approach, and in this blogpost we’ve picked out 5 pivotal reasons why your business should consider doing this too:
Launching your website and getting your brand out there as quickly as possible is critical, so we’ll start here…
Traditional websites can take plenty of time to build, sometimes as long as 6 months. If you urgently need a new website and want to start seeing returns from your investment straight away, waiting on a website developer for this length of time may not suit you.
However, with HubSpot’s state of the art CMS you’ll be able to build high performing websites within weeks. With drag and drop modules, functionality and performance features hard-baked in; websites are able to be built at speed.
The average build time for a website with as much functionality as what CMS Hub offers can traditionally take between 3-6 months. At Xtra Mile Marketing we look to launch a new state-of-the-art website within 4-6 weeks turnaround and then using feedback and data, deploy regular iterations, improving everything as we go along and grow your business.
It's always important to create a positive user experience (UX) for your website visitors. Therefore, your website must be seamless, enjoyable, easy-to-use and navigate, as well as aligned with your customers' needs and wants.
The GDD process puts users first. Customer feedback and data are used to determine what improvements need to be made to increase conversions on your website. Likewise, data also helps to highlight any areas of friction on your website, so that you can change them and keep your users satisfied.
On average 23% of companies update their website as little as every 2-3 years. Considering today's fast-paced world, this is a long time to expect a website to remain current.
The GDD methodology means that the website you start with isn’t going to be the same website 3 months, 6 months or even a year down the line - it’ll evolve with the goals of your company and adapt to the changing trends of your market and customers.
GDD works to continually test, adapt, and evolve a site for improvement because the whole process is agile and flexible. Continuous improvement like this results in a measurable, high performing and optimised website, which helps to drive leads, sales and conversions.
Traditional web design is based on an assumption of how users will engage, what features will perform well and how effectively the site will convert. In contrast, the GDD approach makes changes based upon real data.
Time and financial resources limit how often a company can go back and make changes using traditional web design, which in most situations results in an underperforming website. However, the GDD approach yields powerful insights along the way and highlights the right data to continuously improve your website and support your inbound marketing efforts.
Sharing insights gained from website visitor behaviour with other departments will enable alignment across your business. These insights can also be helpful for strategic decisions on sales and marketing improvement.