You can’t talk about the future of marketing without mentioning chatbots and autoresponders. These tools aren’t just some far-fetched, futuristic technology, they can be the ultimate game changer in your lead generation efforts.
Both chatbot and autoresponder functions are completely transforming lead generation and the customer experience. Both are built in and ready to use within the HubSpot CRM, allowing you to instantly connect with visitors when they land on your website, build better relationships, close more deals and provide better support for your customers.
With HubSpot’s chatbot and autoresponder software, you can easily lighten the load for your team. Bots will not only help to qualify leads and provide answers to common questions but also will help to validate the true leads from the tyre kickers, providing you and your team more time to focus on the conversations that matter most.
By simply including a chatbot or autoresponder on your website, conversions can increase by up to 45%, website engagement rates can triple, and consumers are 63% more likely to return to your website.
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If you want to power your lead generation efforts, chatbots and autoresponders are leading lights, here’s why:
Open and click-through rates are key performance metrics for lead generation success so we’ll start here…
1. High open and click-through rates
Both chatbots and autoresponders enjoy spectacular stats, with click-through rates of up to 60% and open rates varying from 80-90%. Therefore, it’s no surprise that 80% of businesses claim that they're currently using or are planning to use chatbots or autoresponders in the future.
These high rates make bots efficient and effective tools for customer engagement and potentially data collection.
2. Personalised experience
Nowadays, a top priority for B2C marketers is creating a personalised experience. 72% of today’s consumers claim that they only engage with brands who provide a personalised experience.
Luckily, this is chatbots' and autoresponders' forte.
Websites become more interactive with the use of chatbots and autoresponders, and this creates a personalised experience for the visitor. Personalisation makes prospects feel valued and understood, which can boost customer engagement and interest, eventually resulting in more conversions and sales.
HubSpot’s chatbot and autoresponder software is seamlessly integrated within the HubSpot CRM, so your bots can deliver friendlier and personalised messages constructed on information that you already know about a contact.
Any information that's collected by bots will automatically get synced to and stored on a contact’s timeline, giving your whole team complete context and a clear-cut view of every relationship.
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3. Instant response
Today, people looking for answers don’t like to wait. With HubSpot’s CRM chatbots and autoresponders feature, they no longer have to.
Research highlights that companies who respond to a lead within the hour generate 7x the conversations. Therefore, it’s surprising that only 37% of companies respond to queries within an hour.
The moment that visitors land on your website, bot functions allow you to connect and engage with visitors, build better relationships, close more deals and provide better support to your customers.
4. Available 24/7
Although you may be working nine-to-five weekdays, chatbots and autoresponders don’t have set working hours and are available 24/7. Even when you’re not in the office, customers have access to the information they need through these tools.
With chatbots and autoresponders, engagement with potential prospects and leads continues out of work hours. Providing 24/7 support through chatbots and autoresponders can increase customer satisfaction and improve your overall customer service.
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