Content Management Made Simple With HubSpot’s CMS Hub (6 Ways How)

Emily May 24, 2021 6:56:08 PM

All businesses want to grow. But many fail to realise that growing businesses go hand in hand with growing website demands. More pages need to be created and updated with more extensions or software added, making things hugely complex and a hassle to manage.

This is where a Content Management System (CMS) can help.

HubSpot’s state-of-the art CMS Hub is the first, and only, CMS that combines website creation with a powerful CRM to customise the entire buying journey, streamline marketing and sales alignment, and deliver efficient reporting.

Using CMS Hub software will allow you to create SEO optimised blog posts, landing pages and even redesign your entire website with just one tool – yes, it’s really that easy!

As previously mentioned, CMS Hub’s content management system is built for ease of use, however content marketing isn’t everyone’s forte. If that's the case for your business then let us do the heavy lifting for you. At Xtra Mile Marketing we cover all things marketing from strategy to development for Inbound, Straight Content, Social Media all the way through to Account-Based Marketing.

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In this blog post, we identify 6 ways content management is made simple with HubSpot's CMS Hub.

Here’s what we’ll cover:

All-in-one solution
Personalised for every visitor
SEO recommendations
Up-to-date content
Analytics included
Option of templates

Many companies claim that an all-in-one solution is a huge benefit, so we'll start with this…

1. All-in-one solution

Disconnected content tools? Pfft… We don’t have to deal with that! HubSpot’s state-of-the-art CMS Hub software is a completely integrated platform and a leading light in executing all of the components needed to market your business effectively. A great deal of tools are hard-baked into the platform and available 24/7 at the click of a button.

to learn how to create detailed buyer personas for your business

2. Personalised for every visitor

With CMS Hub you can personalise the entire customer experience, from when a visitor first clicks on your website, through to every single marketing, sales, and service touchpoint.

Instead of sending out generic content directed at a broad audience, you can tailor content to individual visitors, making your marketing messages feel more real, human, and valuable.

Creating highly personalised emails and site content will result in more web visitors engaging with your content.

3. SEO recommendations

HubSpot’s all-in-one platform offers great SEO tools and recommendations, alongside content tools. Ideas and tips for the right keywords are provided, along with ways to improve search ranking and updates on your competitors.

Click here to discover our beginners guide to lead generation

4. Up-to-date content

A significant challenge faced by businesses owners is having structured, planned, and fresh content. Despite the fact that 38% of individuals will stop engaging with a website if the content is outdated or unattractive, only 23% of SME business websites actually get updated once a year.

Therefore, using a CMS doesn't just save costs and time for all stakeholders, but also acts as a competitive advantage for your business.

It’s essential to have the means to take control of your content, and the ability to update it quickly and easily. Enter CMS Hub. Change or delete any images, blog posts, video, page copy or audio with ease, so that your site is organised, up to date and on point.

5. Analytics included

Although data-driven marketing is crucial, interpreting and managing data is not easy. However, HubSpot’s CMS provides analytics on your current contact strategy available at the click of a button.

Whether you need more internal links, CTA’s or landing pages, CMS Hub will inform you and act as your one-stop-shop to track organic traffic, potential leads, page performance and more.

to learn the top 30 techniques digital marketers should utilise

to increase leads and revenue

6. Option of templates

Save time and avoid starting designs from scratch by taking advantage of HubSpot’s many templates. These templates are simple to use and very easy to customise to suit your needs.